Web-based Technologies to Reach Your Database, Close Sales and Build Revenue

OK, so over time, you have developed a rather large and growing database of interested prospects from your trade shows, advertising, direct marketing, and online initiatives - contacts that may have expressed some interest in your products or services but have failed to close. 

You have contacted them by phone, email and direct mail. Your overall conversion rates may be characterized as low and slow. How can you use new web-based technologies to effectively convert a warm database list into actual paying customers?

MaxYourImage, a full-service visual marketing and communications company located in Malvern, Pennsylvania, provides consultation services for small, medium and large customers to help them convert qualified lead prospects into revenue-generating sales and incremental profit!

Jeff Abramson, president of MaxYourImage, has been coaching his clients and affiliates on how to best grow their businesses. He's used all types of methods and creative ways to promote, stay in touch and communicate with customers, friends, family, and fans. He has helped thousands of businesses to improve their lead generation at trade show events and online marketing, and has helped build a successful system of lead/sale conversions. 

The new economy that we are in is much different than previous cycles- with way more distractions in the sales process.

As a result, many traditional sales and closing methods may not be as effective.

As more businesses move to online marketing, your customers and prospects are being bombarded by more and more information - and this continuous barrage of information is only getting worse! 

HOW CAN YOU STAND OUT?

MaxYourImage shows you how to utilize the new online technologies to reach your audience face-to-face! This will insure that YOUR message is seen, heard, and responded to over all other chatter! Better connections - stronger connections - mean more sales!  MaxYourImage provides the critical training to help you increase client trust, add responsiveness and drive profits through the roof!

Relationship Marketing is Vital!

RELATIONSHIP MARKETING RULES!

How often have you heard: "If I could just meet that guy or gal in person I could get their business!" How can you do that within a global business environment where business prospects can be all over the world? 

Businesses today must adapt to the needs of today's changing business landscape. If you understand the value and importance of building face-to-face connections, then you know that it is never more important. 

In a stagnant economy with mixed sales results, many traditional second-tier marketers are in a state of panic and are putting band aids on sinking ships. They are trying to convince themselves that things will eventually improve. One thing is for sure: in today's online business environment, the businesses that fail to offer "high touch" experiences with their prospects are stagnating!

Bridge Connections: Streaming Video Communications!

Customers today don't have time for needless junk. Your prospect list values information that is relevant, timely and informative! 

To bridge the client/vendor gap, businesses must do more than just send an occasional boring text email! Customers will respect and gravitate toward a supplier who can cut through all the marketing chatter and solidify connections. The solution to sales conversions is available to you today! It's cheap, proven and doesn't require a genius to master!

Learn how these new web-based initiates can boost your business and wow your customers! Getting through to prospects is the difference between success and failure! If you are stuck in "voice-mail jail" then it is vital to implement these sure-fire strategies right away to overcome the odds!

A growing percentage of online information is - and will be - delivered through streaming video. Peter Drucker, the billionaire, coins the term "webucation" as the next great growth opportunity. Cisco notes that by the end of 2012, over 60-70% of all internet traffic will be streaming video. It is the reason that they purchased Webex for $3.2B. It is also why Microsoft bought Skype for $8.5B in May. Why do the big hitters use online webinars? Because they know that they work! 

You can leverage these technologies today for your business and also avoid the difficult process that they had to endure while learning the ropes! Your firm's success in the new world economy will be based upon how well your firm will connect, communicate and collaborate online with your customers and prospects. 

CONNECT WITH LIVE CONFERENCES!

You may hear various terms used to define live web events: teleconferences, webinars, webcasts, video conferences, and live broadcasts. No doubt the technology that reigns supreme is video conferencing & live broadcasting because they harness the power of face-to-face marketing! These new profit-driven tools will kick your company's sales into high gear, whether you are a large corporation or a home-based business. 

MaxYourImage promotes these client strategies within a clearly defined system that is infinitely scalable to achieve incredible results! The technology platform, developed in 2007 by Bob Reina, a business partner with Talk Fusion who saw the need for creating a video communications platform that was simple and easy to use by everyone with a basic computer and internet service. 

As a result, users of MaxYourImage's video communications tools have expanded in over 100 countries and our platform is now the eighth largest uploader of streaming video in the world! This revolutionary suite of products can handle all of your video communications and broadcasting needs and can connect your business with thousands of attendees through live events!

IMPACT YOUR BOTTOM LINE

Click here for more information!

Sign up today and start using these tools to build incremental revenue with your targeted audience! MaxYourImage will provide the training and expertise to help you better connect with your customers and prospects. Become more tangible and trusted! 

If you are a business owner or entrepreneur, make sure that you consider this before your competition does. Take advantage of your 3-day free trial! Check out our site link: http://bit.ly/gMWQzG  Associate resellers welcome.

Call Jeff Abramson at MaxYourImage today to learn how you can leverage the power of streaming video to build your business and create real leveraged revenue!

Take the TOUR!

MaxYourImage
...the leading visual brander


610-213-4194

jeff@maxyourimage.com
www.maxyourimage.com

What You Should Know Before Buying An Xpressions Display

When it comes to producing dramatic portable trade show displays, MaxYourImage, a leading designer and producer of trade show exhibits Philadelphia, has experienced a huge demand for creative and cost-cutting exhibits.  No doubt, one of the many keys to success for MaxYourImage has been the launch of their new line of one-piece tension fabric display structures called Xpressions. 

The new Xpressions displays are lightweight and very easy to set-up. A complete 8' x 10' Xpressions exhibit weighs in at less than 15 lbs. When you add a case, lights and accessories, a typical kit weighs in well under 50 lbs. 

Xpressions requires no tools to assemble, which makes it easy for exhibitors to use. The unit opens and the magnetic connectors lock together. An entire display structure - with the pre-attached graphics - opens in one piece in just seconds. BAM!...your booth is ready! Watch how easy it is to assemble:

http://www.youtube.com/watch?v=9D6RZTMtOyI

The sturdy Xpressions aluminum frame is very durable and comes with a lifetime warrantee on all frame components. Frames are available in black or grey.

Transportation is a breeze, since Xpressions can be ordered with a compact, UPS shippable case with wheels. An entire 10' Xpressions display with graphics and lighting can pack into a standard shipping case with wheels.

An Xpressions display kit can be also upgraded to include the new Little Giant case with wheels, which features a compact case-to-counter conversion option, including a wooden counter top and printed wrap counter graphic. 

Jeff Abramson, president of MaxYourImage, trade show displays Philadelphia, has been designing trade show exhibits for over 32 years.
Jeff reveals (10) facts that you should know before buying an Xpressions display for your events:

10' Xpressions with 4 lights & Case

1. Create contrast and minimize text. Xpressions displays are very dramatic. The system provides a snappy look with graphic panels loaded into front and back channels of the frame. To draw the eye of show attendees, MaxYourImage will produce graphic panels to best contrast light and dark colors and thereby create a sharp depth of field. 

In addition, text should be held to an absolute minimum. A picture is worth a thousand words. A powerful display booth can be designed to present your branded look without a lot of words. If you need to build in lots of bullet points into your booth, Jeff recommends utilizing a roll-up banner stand. 

Xpressions 8'x8' Display with case

2. Look at entire display theme

Don't worry too much about what should go on this panel and what that panel should look like. To achieve impact and create brand attraction, the design team at MaxYourImage will work with you to create a dramatic overall look that will certainly get you noticed.

3. Lighting. Enough can't be said about using proper lighting. Light really helps to enhance color and it is a very powerful tool in event marketing, because lighting attracts passing show attendees much like moths are attracted to a flame! Lighting is attraction marketing. MaxYourImage can provide a complete lighting kit to maximize the impact of your Xpressions display.

10' Xpressions Kit with Little Giant Case-to-Counter

4. Communication. Jeff Abramson has designed thousands of dynamic trade show booths for his visual marketing and events customers at MaxYourImage. 


Jeff's focus has always been to create a dynamic visual display that reflects your marketing communications brand message. Jeff's designers will create a unique exhibit that will highlight, communicate and accentuate YOUR message!

5. Keep It Simple. It is vital that your exhibit present a clear and simple visual message. Too much information, concepts and ideas will actually detract your audience.

6. Work Within the Available Technology. In short, try to stay within the parameters of what the Xpressions display can provide- an easy, simple, dramatic look. If you need backlit light boxes or laminate shelves that can support heavy products, then the design team at MaxYourImage can recommend other types of systems that would be much more suitable for those needs. 

Tension Fabric Prints are Easily Changed

7. Incorporate Graphic Change-Out. Graphics for the Xpressions displays utilizes new dye sublimation printing technology. Dye sub prints are tension fabric graphics that are produced on fabric with dye printing. The dye sub print cost is about half of what you would pay for traditional paper and digital print display graphics.

Also, tension fabric prints are very durable, and can be cleaned. Dye sub prints, or "skins" are very inexpensive to purchase and can be changed-out whenever you are looking to create a fresh new graphic theme for your display.

Since replacement costs are low, don't be too concerned about having to make graphic changes when your theme, logo or colors change unexpectedly! As your marketing effort evolves, anticipate that graphic changes may need to be to be made. The design team at MaxYourImage will work with you as your graphics need updating.

8. Think 3D! To draw the eye of show attendees, it is important to accentuate the 3-dimensional appearance of an Xpressions display.  MaxYourImage - trade show displays Philadelphia, will design and produce your graphic panels so they will optimize the effect of 3D and will create a contrast between light and dark colors to really produce a clear depth of field.

9. Understand the X-Factor. Tension fabric prints are pulled and stretched over the Xpressions frame to achieve the clean, tight look. As a result, the tension is greater along the edges and sides, providing a greater distortion of the image in these areas. MaxYourImage understands this X-factor effect and designs within the parameters.

10. Break the Rules! Xpressions is very appealing to exhibitors who are looking for smart and simple dramatic branding.  With hundreds of styles to choose from, you can certainly achieve the unique look that you may want... 

...Standing out means being unique. Consider Xpressions for your next trade show. Call MaxYourImage today to learn more about this exciting new display system. It will no doubt break the rules and drive traffic for your next event!  With Xpressions, your display set up is a SNAP! 
Here is how a 10' display sets up!

Jeff Abramson
President
MaxYourImage, LLC 
trade show displays Philadelphia
...the leading visual brander for event marketing
www.maxyourimage.com
jeff@maxyourimage.com
610-213-4194

Attraction Marketing at Trade Shows

Jeff Abramson, President of MaxYourImage, trade show displays Philadelphia has been one of the industry's leading designers and producers of eye-catching trade show exhibits for over 32 years. Jeff shares his secrets- and his success in how to create exhibits that will draw your attention and literally stop traffic. Having a nice display booth just isn't good enough. In this economy, Jeff's job is to help you stand out from the crowd and help you get noticed. Portable displays, modular displays, custom exhibits, and graphics.

Jeff's 1:06 video introduction:

Talk Fusion Studio UTC

MaxYourImage, LLC

610-213-4194

jeff@maxyourimage.com

www.maxyourimage.com

HOT New Trends in Portable Trade Show Displays

In today's economy, savvy exhibit managers are always looking for creative ways to stretch economical show budgets. With the high cost of event marketing, every line item of your budget must be scrutinized and cost-justified - from the display structure & graphics to the booth shipping, I & D and storage.

Xpressions 10' Kit opens in seconds

Consider MaxYourImage's exciting new line of Xpressions portable trade show displays and graphics! The Xpressions display system is very appealing to a show audience has become one of the hottest selling brands of trade show exhibits. Easy could not be any easier!

Lightweight

An entire 8' x 10' booth kit weighs as little as 40 lbs, including the pop-up frame, tension fabric graphics, compact shipping case with wheels, and halogen lighting! An Xpressions show kit makes display transportation a breeze, and with reduced shipping and drayage costs, you'll save money. Watch this short set-up Video!

One-Piece Setup

If you have ever set-up a trade show booth, you can appreciate the value and the importance of simplicity. The Xpressions display is a one-piece exhibit- that is, the frame and all the graphics opens up instantly without any assembly or tools. This reduces your set-up time and cost, and allows your sales team to focus more of their valuable show time on selling and client service- not assembling booths!

Lifetime Warrantee
MaxYourImage includes a lifetime warrantee on all Xpressions display frame components.

3D Design

The stretch tension fabric graphics are threaded and provide a three-dimensional appearance to create impact and drive your booth message. The architectural structure is, in a word unique, and never before seen in portable display designs.

Stunning Color Saturation

With industry-leading large format print capability and superior dye sublimation color saturation, your MaxYourImage Xpressions graphics will really stand out within in a sea of show booths. The depth of color and resolution is outstanding and colors can be Pantone-matched.

Stretch Tension Fabric Graphics

More show graphics are produced with stretch tension fabric printing today than any other process, including digital and photo process printing. The dye sublimation process is less costly to print, will increase longevitry and will reduce graphic replacement costs down the line whenever you wish to change out or update your graphic panels.

Many Sizes

The Xpressions display kits are available in sizes ranging from sharp 5'w table tops up to 10' floor models (and larger!). And MaxYourImage can also customize the shapes and sizes of the printed graphics and tailor them to best fit your needs.

Accessories

MaxYourImage offers a wide variety of display accessories to complement your Xpressions display kits(s). Aside from sleek low-voltage halogen lighting, you can add sturdy metal product shelving, literature stands, banner stands, printed table covers and even the new Little Giant case option, which will convert your Xpressions shipping case to a handy show pedestal.

The MaxYourImage design team can create a smart Xpressions Display (site link) that will make you - and your booth - the star of your next show. You'll reduce your operations costs and also meet and exceed your show objectives. Call today for more information!

MaxYourImage: The Leading Integrated Visual Brander for Event Marketing!

Xpressions 8' Floor Model & Podium Case

Jeff Abramson, President
MaxYourImage, trade show displays Philadelphia
610-213-4194
jeff@maxyourimage.com
www.maxyourimage.com
http://on.fb.me/jU8wPw

What You Must Know About Buying Trade Show Exhibits

You have a big national event coming up and you are in a pinch to purchase a new trade show display. You've allocated a budget and met with your staff to field requirements. Now it's time to find a trade show display that will meet your needs. You search for a competent booth vendor. Where do you look? Online? Yellow Pages? Who should you select?

Today with the internet, there are so many trade show firms, trade show reps and competing display brands that it's easy to find people that can quickly sell you a booth. The questions is, what firm can you work with that can deliver a stress-free trade show display that can also provide years of hassle-free service, that will help you to stand out in a crowd, that can deliver best-in-class service, and that can maximize your lead generation? Consider MaxYourImage- the leader visual brander for event marketing!

EXPERIENCE

Jeff Abramson, President of MaxYourImage trade show displays Philadelphia, has over 32 years of successful trade show display design and production experience. Jeff has delivered thousands of high-impact displays and graphics that have helped our customers to get the results that they demand. We work closely with each of our customers to learn about their show needs and objectives. We then tailor a display that is designed to build show impact - no cookie-cutters, no off-the-shelf stuff. Everything is created and tailored specifically for you so you'll never have to worry about falling short of a professional appearance.

REPUTATION

MaxYourImage takes your trade show needs very seriously. As a leader in the display design & production field for over 32 years, we owe much of our success to our client service, personalized care and attention to detail. As a result, our clients know that they are getting the very best and that all of their show objectives will not only be met, but exceeded. We earn our professional business status and client trust every day- and with every job. And with "best in class" client service, we earn a great deal of new business through referrals.

A wise man once said: "I am so poor that I can only afford the very best." Translation: when it comes to buying trade show booths, consider quality over price. It can often cost you more in time and expense if you were to buy a cheap trade show booth off the internet that doesn't hold up to the rigors off shipping and I & D.

DON'T JUST SHOW UP,  SHOW OFF!

It's just not good enough to just show up for a trade show event.  In this economy, you really have to show off, and make a powerful statement. Margins can often be slim in today's business world and you don't often get a second chance to make a great first impression. Getting the attention from your audience - and building booth traffic - are essential elements to creating successful show events. The MaxYourImage design team knows how to build booths that create impact with attraction marketing techniques so that your marketing message is seen by attendees. 

FLY BY NIGHT OR FLY BY DAY?

The Internet has helped to spawn a host of internet display suppliers, from locations unknown, who often lack the credentials, industry knowledge, design experience, and national brands to deliver quality and face-to-face client service. These internet companies may have a strong web appearance and may market low budget trade show booths but are you getting your money's worth? From our experience, you really do get what you pay for. And for the firms that compete on price point alone, let the buyer beware! The display industry is and always should be, a service industry because you really need to build a connection with your exhibit supplier. 

At MaxYourImage, we represent the leading display brands, as well as the most complete line of portable, modular and custom exhibits available. As you work closely with our design team, we will put together the best exhibit brand or custom structure that will get you noticed. We are always available - by phone or in person- to make sure that your specific show needs are met and that your displays are maintained properly on an ongoing basis through years of use. Avoid the fly-by-night exhibit outfits, since they may ground your events program and be long gone when you require service
and technical support. With MaxYourImage, your 

trade show events program will soar!

MaxYourImage...the leading visual brander for event marketing.

Trade show displays, banner stands, table covers, portable displays, modular exhibits, custom displays, table top displays, graphics, & show accessories.

Jeff Abramson
President
MaxYourImage
trade show displays Philadelphia
610-213-4194
jeff@maxyourimage.com
www.maxyourimage.com

Go BIG with Tension Fabric Displays

If you exhibit at trade shows and you are looking for a unique trade show display design that will really leave show attendees breathless, then consider new tension fabric display systems from MaxYourImage!

If you were at the Exhibitor Show in Las Vegas, you may have seen this structure- one of the largest tension fabric displays ever created. Jeff Abramson, President of MaxYourImage reveals the Origin system in this short video, a new type of structure that is getting rave reviews by exhibitors and designers.

For more information on trade show displays, banner stands, custom exhibits, portable displays, modular displays, table top displays, table covers, hanging signs, and graphics, please contact:

Jeff Abramson

President

MaxYourImage

trade show displays Philadelphia

jeff@maxyourimage.com

610-213-4194  direct

www.maxyourimage.com

Here is the video from the Exhibitor Show:

Talk Fusion Studio UTC

Effective Trade Show Displays Create Eye Candy!

If you ever walked through a crowded and bustling national trade show, you may compare it to strolling through a Midway at a county fair- with sideshows and fancy amusements. You will see lots of sights, sounds and smells. At a trade show, you will certainly be bombarded by an overload of information coming at you from every different direction. There's the exhibitor over here who is handing out pretzels to get attendees to stop by his booth, and the one over there offering huge shopping bags in hopes that her booth gets some traffic. This booth guy is offering a free spin of a Wheel of Fortune to earn a prize, while that one is tempting you with a chance at a putting tournament to win a Frisbee. Sounds like one big sideshow, doesn't it? And just like at a Midway, show attendees will meander past YOUR booth space and make snap decisions on whether to stop and interact with your booth staff. Often, the success of your event will depend upon getting attendees to stop and learn more about your products and services.

And the reasons why show attendees will stop at a particular booth is not necessarily about the types of premiums that you're giving away. Rather, it's more to do with what kind of image your booth is projecting. Your display should be designed for one main reason: attraction marketing! Successful exhibitors look at shows as a competition for attendees' eyeballs. What attracts attention? What can you do to get more qualified show attendees to stop and thereby generate more leads and more sales?

Create "Eye Candy" With Your Next Display!

The answer is very simple! When it comes to building booth traffic, the number one tool to stop attendees in their tracks is a powerful graphic theme or message. Like attracting moths to a flame, a bright, colorful and professional designed show graphic is the key to slowing or stopping traffic.

An effective trade show exhibit should consist of a dramatic engineered display structure that can support large format printing, good lighting and powerful graphics to create exciting and memorable "eye candy" for your show attendees!

At MaxYourImage - trade show displays Philadelphia, our job is to create eye candy for our clients.  We design and produce eye catching trade show displays with vibrant graphics designed for one main reason: to help you get noticed. When creating your next display, we put careful thought into the message and your branding. How does the attendee benefit from the products or services? What will compel them to stop and interact? How does it impact their life or business? What are the show objectives? What is the general theme? What is your tag line? What colors are you using in your branding? Does the graphic message ever need to
change from show to show?

Trade show graphics must be designed to draw your attention from a distance of at least 50-100 feet. This is why MaxYourImage creates trade show displays much like a large billboard that you see on a highway. In the same way that billboards must be seen and read in a split second by passing motorists, your display must appeal to passersby in split seconds. The exhibit design team at MaxYourImage will create your display around the two-second rule: in that you only have two seconds to get the attendees' attention. The display must engage the interest of the attendee by utilizing large-format, colorful graphics that brand your company and build retention value.

High resolution visual imagery is so important in creating impact and stopping traffic. In the case of trade show displays, a picture really is worth a thousand words, and the MaxYourImage design team can help you select the right display style and large-format graphic look to highlight your message and create "eye candy" for your show attendees!

Contact Jeff Abramson at MaxYourImage, trade show displays Philadelphia, for more information on how we can create delicious eye-candy for your next trade show event!
jeff@maxyourimage.com
610-213-4194
www.maxyourimage.com
www.tradeshowdisplaysphiladelphia.com

Trade show displays, banner stands, table covers, table top displays, portable displays, custom displays, modular displays, graphics, and show accessories.


Video from Jeff Abramson about MaxYourImage:

Use Video in Pre-show Marketing To Build Booth Traffic

Given the high costs of trade show marketing, today’s corporate event managers are constantly looking for creative & cost-cutting solutions to build booth traffic & attendance. If your show traffic is coming up short and you're finding that direct mail or text email invitations are simply not getting the response that you are looking for, then MaxYourImage trade show displays Philadelphia has an innovative solution that is getting clients increased booth traffic.

Pre-Show Marketing Email Campaign

Before your next event, try using a professional video email campaign to introduce yourself, your products and services & any promotional give-aways to your audience. When you consider the open rate, a pre-show video email campaign is the most cost-effective tool for reaching attendees. Compared to plain text emails, which are viewed for 8 seconds or less, viewers of video email tend to watch an entire video through to completion, as long as the information is concise, relevant, timely and informative. The truth is video is compelling and dramatically helps to increase retention of information. The idea is to get the attendee to see you AND your booth in a video and remember it when they visit the show!

MaxYourImage recommends Talk Fusion (Brandon, FL) is the #1 video communications company in the world.  Established in 2007, Talk Fusion built a global streaming video platform that is powerful, fast and efficient.  Their technology is cutting edge, yet it is designed to be overly simplistic for any users with a neat point and click interface. All your videos that are uploaded are stored indefinitely on Talk Fusion's servers and can be easily repurposed for other applications including website & social media postings. The Talk Fusion platform will manage your email campaigns, show open rates and ultimately be an invaluable tool to build your booth traffic and create an effective post-show follow-up. 

Talk Fusion offers (3) price points, ranging from $125 for a Basic video email package to $750 for an Elite package which includes private labeling, multiple custom templates, (15) user accounts, unlimited 2-way video conferencing & live broadcasting. If you are looking for an easy way to place your video content to social media, Talk Fusion provides a button to instantly post your videos to over 350 social media sites globally.

Once you're signup, you can immediately begin using the video tools. To create a video email, start by shooting a short  :30 second invite to your audience.  A FLIP camera, webcam or any digital file can be used. MaxYourImage trade show displays Philadelphia suggests that you try shooting your video in front of your trade show display, so that attendees can see you and what your booth looks like. When shooting your video, always provide a brief introduction to yourself and your company's products or services. Include information on the show name, destination dates that you will be exhibiting, along with your booth number. Remember to always have good lighting, a tripod and good sound levels. Be within a head shot of the camera so that you can be seen clearly (head & shoulders shot).

Next, MaxYourImage recommends that you then upload your video file to Talk Fusion's servers. You can then link the video file to an email template that brands your business using logo and images.  If you can get access to the show list, you can easily upload the attendee email list via a .csv file and have it stored on Talk Fusion's servers.  Show promoters may be able to provide you with email lists from prior years. Also, your company's email prospect list can be used to build a more comprehensive target audience.

Creating the video email is just like sending a regular email. You can compose a subject line and body to your email and you can attach a PDF document on any special show offers or discounts. When you're ready to go, the system will allow you to schedule your email to go out immediately or on a certain date and time. The Talk Fusion platform is white-listed and guarantees the highest deliverability of your email campaign.  Talk Fusion online: www.talkfusion.com/1755112

Post-show Follow-up

During the show, have a portable digital video camera on hand to shoot a brief video. This video should be no more than :30 seconds and sent out to all those attendees that stopped by your booth. Thank them for stopping by your booth and let them know that you will be following up with them shortly after the show to address their specific needs.

This video can arrive to your prospects way before they return from the show and puts you in front of them quickly, and at a very minimal cost!

Contact MaxYourImage today for more information on this video email technology and further ideas on trade show displays Philadelphia:

Jeff Abramson
MaxYourImage
610-213-4194
www.maxyourimage.com

www.tradeshowdisplaysphiladelphia.com

Successful Exhibit Designer Offers Creative Ideas for Designing Effective Trade Show Displays

Given the competitive nature of trade shows and the huge expenses involved in going to shows, exhibitors today must make proper booth design decisions to achieve show objectives and a strong return on investment. Showing up is just not good enough anymore!

Your trade show display must be the tool that gets your business noticed. Studies show that of events with 100 or more exhibitors, the average attendee will stop at less than (12) booths! How can you create impact, increase retention of information about your goods and services and also be one of the (12) that they remember long after the show ends?

A successful event always begins with proper planning and execution of your booth theme and structure. What should your next display look like? Does form follow function? What message are you trying to promote? Are you looking to modify an existing display or create a whole new display look? What are your theme colors and available artwork? What should the graphics look like? How many shows are you planning to exhibit in this year? What size booth space will you require? Are you working within a budget?

It all starts with the 2-Second Rule: that is, you have only 2 seconds to capture attention and draw attendees to your booth. MaxYourImage, a leader in the design and production of trade show displays Philadelphia, works with clients to create exhibits that convey a clean, professional image.

Jeff Abramson, president of MaxYourImage, located in the Philadelphia suburbs of Malvern, Pennsylvania has been designing and producing trade show displays for over 32 years. Jeff works with clients all over the country and also has clients in Europe and the Far East. Jeff defines the simple rules that all exhibitors must follow in order to maximize impact and generate leads and sales. "Keep the message simple," Jeff says. "and avoid information overload since show attendees generally focus on simplified concepts that are easy to see and read."

Trade show booth structures are much lighter and simpler than in the past. "It's become more of a focus on the graphic message than the booth hardware. The structures today are made out of lightweight aluminum instead of wood to increase durability and lower transportation costs," Jeff says. "It's very odd to see heavy booth structures at shows today. Lighter weight products are really where everything is going."

Your booth, whether large or small should convey simple, colorful and memorable concepts that will insure your show success. Jeff also adds that the booth must be visually appealing and engaging, without too much text. "People get eye-weary and they don't like to read too much." If a booth is too hard to figure out from a distance, then the attendee will generally keep walking. Tag lines should relate to large visual imagery. Bulleted text should be readable from a distance but should not be the primary focus of the booth.

The real question in designing graphics for exhibits is what do you want to tell people? According to Jeff, "we generally build the graphic theme around the marketing message or even the tag line. Stretch tension fabric graphics and large format printing are the new wave of digital printing for booth graphics, and we use these methods to help you stand out- that is what we specialize in." When it comes to attracting attention, Jeff believes in a simple theory: "Make it big and make it bright and your audience will notice you."

"We want our clients to reap the rewards of a successful show event with more leads, great PR and lots of attention- this is how you start the process of building towards an effective booth." MaxYourImage is always focused on helping clients get the best value with their exhibit budgets. As a result, MaxYourImage represents the most complete line of trade show exhibit systems in the industry, most with lifetime system warrantees that can insure years of durability. "We work with competitive systems so that clients can choose what best fits their budget and needs. Having been in the business since 1980, I have a good grasp of what trade show display tools can best help my clients."

Trade show displays, banner stands, table covers, table top displays, portable displays, modular displays, custom exhibits, graphics, and show accessories.

Jeff Abramson
President
MaxYourImage
Malvern, PA 19355
610-213-4194
jeff@maxyourimage.com
tradeshowdisplaysphiladelphia
www.maxyourimage.com