When it comes to producing dramatic portable trade show displays, MaxYourImage, a leading designer and producer of trade show exhibits Philadelphia, has experienced a huge demand for creative and cost-cutting exhibits. No doubt, one of the many keys to success for MaxYourImage has been the launch of their new line of one-piece tension fabric display structures called Xpressions.
The new Xpressions displays are lightweight and very easy to set-up. A complete 8' x 10' Xpressions exhibit weighs in at less than 15 lbs. When you add a case, lights and accessories, a typical kit weighs in well under 50 lbs.
Xpressions requires no tools to assemble, which makes it easy for exhibitors to use. The unit opens and the magnetic connectors lock together. An entire display structure - with the pre-attached graphics - opens in one piece in just seconds. BAM!...your booth is ready! Watch how easy it is to assemble:
The sturdy Xpressions aluminum frame is very durable and comes with a lifetime warrantee on all frame components. Frames are available in black or grey.
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Transportation is a breeze, since Xpressions can be ordered with a compact, UPS shippable case with wheels. An entire 10' Xpressions display with graphics and lighting can pack into a standard shipping case with wheels.
An Xpressions display kit can be also upgraded to include the new Little Giant case with wheels, which features a compact case-to-counter conversion option, including a wooden counter top and printed wrap counter graphic.
An Xpressions display kit can be also upgraded to include the new Little Giant case with wheels, which features a compact case-to-counter conversion option, including a wooden counter top and printed wrap counter graphic.
Jeff Abramson, president of MaxYourImage, trade show displays Philadelphia, has been designing trade show exhibits for over 32 years.
Jeff reveals (10) facts that you should know before buying an Xpressions display for your events:
Jeff reveals (10) facts that you should know before buying an Xpressions display for your events:
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| 10' Xpressions with 4 lights & Case |
1. Create contrast and minimize text. Xpressions displays are very dramatic. The system provides a snappy look with graphic panels loaded into front and back channels of the frame. To draw the eye of show attendees, MaxYourImage will produce graphic panels to best contrast light and dark colors and thereby create a sharp depth of field.
In addition, text should be held to an absolute minimum. A picture is worth a thousand words. A powerful display booth can be designed to present your branded look without a lot of words. If you need to build in lots of bullet points into your booth, Jeff recommends utilizing a roll-up banner stand.
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| Xpressions 8'x8' Display with case |
2. Look at entire display theme
Don't worry too much about what should go on this panel and what that panel should look like. To achieve impact and create brand attraction, the design team at MaxYourImage will work with you to create a dramatic overall look that will certainly get you noticed.
3. Lighting. Enough can't be said about using proper lighting. Light really helps to enhance color and it is a very powerful tool in event marketing, because lighting attracts passing show attendees much like moths are attracted to a flame! Lighting is attraction marketing. MaxYourImage can provide a complete lighting kit to maximize the impact of your Xpressions display.
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| 10' Xpressions Kit with Little Giant Case-to-Counter |
4. Communication. Jeff Abramson has designed thousands of dynamic trade show booths for his visual marketing and events customers at MaxYourImage.
Jeff's focus has always been to create a dynamic visual display that reflects your marketing communications brand message. Jeff's designers will create a unique exhibit that will highlight, communicate and accentuate YOUR message!
Jeff's focus has always been to create a dynamic visual display that reflects your marketing communications brand message. Jeff's designers will create a unique exhibit that will highlight, communicate and accentuate YOUR message!
5. Keep It Simple. It is vital that your exhibit present a clear and simple visual message. Too much information, concepts and ideas will actually detract your audience.
6. Work Within the Available Technology. In short, try to stay within the parameters of what the Xpressions display can provide- an easy, simple, dramatic look. If you need backlit light boxes or laminate shelves that can support heavy products, then the design team at MaxYourImage can recommend other types of systems that would be much more suitable for those needs.
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| Tension Fabric Prints are Easily Changed |
7. Incorporate Graphic Change-Out. Graphics for the Xpressions displays utilizes new dye sublimation printing technology. Dye sub prints are tension fabric graphics that are produced on fabric with dye printing. The dye sub print cost is about half of what you would pay for traditional paper and digital print display graphics.
Also, tension fabric prints are very durable, and can be cleaned. Dye sub prints, or "skins" are very inexpensive to purchase and can be changed-out whenever you are looking to create a fresh new graphic theme for your display.
Since replacement costs are low, don't be too concerned about having to make graphic changes when your theme, logo or colors change unexpectedly! As your marketing effort evolves, anticipate that graphic changes may need to be to be made. The design team at MaxYourImage will work with you as your graphics need updating.
Also, tension fabric prints are very durable, and can be cleaned. Dye sub prints, or "skins" are very inexpensive to purchase and can be changed-out whenever you are looking to create a fresh new graphic theme for your display.
Since replacement costs are low, don't be too concerned about having to make graphic changes when your theme, logo or colors change unexpectedly! As your marketing effort evolves, anticipate that graphic changes may need to be to be made. The design team at MaxYourImage will work with you as your graphics need updating.
8. Think 3D! To draw the eye of show attendees, it is important to accentuate the 3-dimensional appearance of an Xpressions display. MaxYourImage - trade show displays Philadelphia, will design and produce your graphic panels so they will optimize the effect of 3D and will create a contrast between light and dark colors to really produce a clear depth of field.
9. Understand the X-Factor. Tension fabric prints are pulled and stretched over the Xpressions frame to achieve the clean, tight look. As a result, the tension is greater along the edges and sides, providing a greater distortion of the image in these areas. MaxYourImage understands this X-factor effect and designs within the parameters.
10. Break the Rules! Xpressions is very appealing to exhibitors who are looking for smart and simple dramatic branding. With hundreds of styles to choose from, you can certainly achieve the unique look that you may want...
...Standing out means being unique. Consider Xpressions for your next trade show. Call MaxYourImage today to learn more about this exciting new display system. It will no doubt break the rules and drive traffic for your next event! With Xpressions, your display set up is a SNAP!
Here is how a 10' display sets up!
Here is how a 10' display sets up!
President
MaxYourImage, LLC
trade show displays Philadelphia
...the leading visual brander for event marketing
www.maxyourimage.com
jeff@maxyourimage.com
610-213-4194
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