Use Video in Pre-show Marketing To Build Booth Traffic

Given the high costs of trade show marketing, today’s corporate event managers are constantly looking for creative & cost-cutting solutions to build booth traffic & attendance. If your show traffic is coming up short and you're finding that direct mail or text email invitations are simply not getting the response that you are looking for, then MaxYourImage trade show displays Philadelphia has an innovative solution that is getting clients increased booth traffic.

Pre-Show Marketing Email Campaign

Before your next event, try using a professional video email campaign to introduce yourself, your products and services & any promotional give-aways to your audience. When you consider the open rate, a pre-show video email campaign is the most cost-effective tool for reaching attendees. Compared to plain text emails, which are viewed for 8 seconds or less, viewers of video email tend to watch an entire video through to completion, as long as the information is concise, relevant, timely and informative. The truth is video is compelling and dramatically helps to increase retention of information. The idea is to get the attendee to see you AND your booth in a video and remember it when they visit the show!

MaxYourImage recommends Talk Fusion (Brandon, FL) is the #1 video communications company in the world.  Established in 2007, Talk Fusion built a global streaming video platform that is powerful, fast and efficient.  Their technology is cutting edge, yet it is designed to be overly simplistic for any users with a neat point and click interface. All your videos that are uploaded are stored indefinitely on Talk Fusion's servers and can be easily repurposed for other applications including website & social media postings. The Talk Fusion platform will manage your email campaigns, show open rates and ultimately be an invaluable tool to build your booth traffic and create an effective post-show follow-up. 

Talk Fusion offers (3) price points, ranging from $125 for a Basic video email package to $750 for an Elite package which includes private labeling, multiple custom templates, (15) user accounts, unlimited 2-way video conferencing & live broadcasting. If you are looking for an easy way to place your video content to social media, Talk Fusion provides a button to instantly post your videos to over 350 social media sites globally.

Once you're signup, you can immediately begin using the video tools. To create a video email, start by shooting a short  :30 second invite to your audience.  A FLIP camera, webcam or any digital file can be used. MaxYourImage trade show displays Philadelphia suggests that you try shooting your video in front of your trade show display, so that attendees can see you and what your booth looks like. When shooting your video, always provide a brief introduction to yourself and your company's products or services. Include information on the show name, destination dates that you will be exhibiting, along with your booth number. Remember to always have good lighting, a tripod and good sound levels. Be within a head shot of the camera so that you can be seen clearly (head & shoulders shot).

Next, MaxYourImage recommends that you then upload your video file to Talk Fusion's servers. You can then link the video file to an email template that brands your business using logo and images.  If you can get access to the show list, you can easily upload the attendee email list via a .csv file and have it stored on Talk Fusion's servers.  Show promoters may be able to provide you with email lists from prior years. Also, your company's email prospect list can be used to build a more comprehensive target audience.

Creating the video email is just like sending a regular email. You can compose a subject line and body to your email and you can attach a PDF document on any special show offers or discounts. When you're ready to go, the system will allow you to schedule your email to go out immediately or on a certain date and time. The Talk Fusion platform is white-listed and guarantees the highest deliverability of your email campaign.  Talk Fusion online: www.talkfusion.com/1755112

Post-show Follow-up

During the show, have a portable digital video camera on hand to shoot a brief video. This video should be no more than :30 seconds and sent out to all those attendees that stopped by your booth. Thank them for stopping by your booth and let them know that you will be following up with them shortly after the show to address their specific needs.

This video can arrive to your prospects way before they return from the show and puts you in front of them quickly, and at a very minimal cost!

Contact MaxYourImage today for more information on this video email technology and further ideas on trade show displays Philadelphia:

Jeff Abramson
MaxYourImage
610-213-4194
www.maxyourimage.com

www.tradeshowdisplaysphiladelphia.com