Given the competitive nature of trade shows and the huge expenses involved in going to shows, exhibitors today must make proper booth design decisions to achieve show objectives and a strong return on investment.
Showing up is just not good enough anymore!
Your trade show display must be the tool that gets your business noticed. Studies show that of events with 100 or more exhibitors, the average attendee will stop at less than (12) booths! How can you create impact, increase retention of information about your goods and services and also be one of the (12) that they remember long after the show ends?
A successful event always begins with proper planning and execution of your booth theme and structure. What should your next display look like? Does form follow function? What message are you trying to promote? Are you looking to modify an existing display or create a whole new display look? What are your theme colors and available artwork? What should the graphics look like? How many shows are you planning to exhibit in this year? What size booth space will you require? Are you working within a budget?
It all starts with the 2-Second Rule: that is, you have only 2 seconds to capture attention and draw attendees to your booth.
MaxYourImage, a leader in the design and production of trade show displays Philadelphia, works with clients to create exhibits that convey a clean, professional image.
Jeff Abramson, president of
MaxYourImage, located in the Philadelphia suburbs of Malvern, Pennsylvania has been designing and producing trade show displays for over 32 years. Jeff works with clients all over the country and also has clients in Europe and the Far East. Jeff defines the simple rules that all exhibitors must follow in order to maximize impact and generate leads and sales. "Keep the message simple," Jeff says. "and avoid information overload since show attendees generally focus on simplified concepts that are easy to see and read."
Trade show booth structures are much lighter and simpler than in the past. "It's become more of a focus on the graphic message than the booth hardware. The structures today are made out of lightweight aluminum instead of wood to increase durability and lower transportation costs," Jeff says. "It's very odd to see heavy booth structures at shows today. Lighter weight products are really where everything is going."
Your booth, whether large or small should convey simple, colorful and memorable concepts that will insure your show success. Jeff also adds that the booth must be visually appealing and engaging, without too much text. "People get eye-weary and they don't like to read too much." If a booth is too hard to figure out from a distance, then the attendee will generally keep walking. Tag lines should relate to large visual imagery. Bulleted text should be readable from a distance but should not be the primary focus of the booth.
The real question in designing graphics for exhibits is what do you want to tell people? According to Jeff, "we generally build the graphic theme around the marketing message or even the tag line. Stretch tension fabric graphics and large format printing are the new wave of digital printing for booth graphics, and we use these methods to help you stand out- that is what we specialize in." When it comes to attracting attention, Jeff believes in a simple theory: "Make it big and make it bright and your audience will notice you."
"We want our clients to reap the rewards of a successful show event with more leads, great PR and lots of attention- this is how you start the process of building towards an effective booth."
MaxYourImage is always focused on helping clients get the best value with their exhibit budgets. As a result, MaxYourImage represents the most complete line of trade show exhibit systems in the industry, most with lifetime system warrantees that can insure years of durability. "We work with competitive systems so that clients can choose what best fits their budget and needs. Having been in the business since 1980, I have a good grasp of what trade show display tools can best help my clients."
Trade show displays, banner stands, table covers, table top displays, portable displays, modular displays, custom exhibits, graphics, and show accessories.
Jeff Abramson
President
MaxYourImage
Malvern, PA 19355
610-213-4194
jeff@maxyourimage.com
tradeshowdisplaysphiladelphia
www.maxyourimage.com
